The road hasn’t been easy. It took over 16 months to bring a product to market. When we launched no one cared and 24 months after starting we had only 10 paying customers and revenues of $99 per month. We moved into my parents’ basement for 3.5 years. But despite all the evidence pointing to our failure, we carried on. Why? We loved our customers, our company and working together, and we’d discovered a passion to serve others. Since those humble beginnings, over 5 million people have used FreshBooks to send and receive, print or pay invoices.
This has been a few months since this letter was first posted. However, I thought it a good reminder to counter the growing myth that one can “hack” your way to fast growth. I have discussed the idea of the “Slow Startup” in the past and I was reminded of that post earlier this week when I read a post about this very concept by my dear friend Poornima Vijayashanker, better known as the Femgineer.
It takes awhile to build a business that can last. Do not be swayed by quick fiix methods that purport to accelerate your growth. Focus on building a superior product that helps customers and delivering superior customer service. Everything else is simply a cheap gimmick.